An Acclaimed Chevy Dealer Serving Superior, WI
Why Superior Residents Make the Trip to Forest Lake
Living in the Twin Ports offers incredible access to Lake Superior and the great outdoors, but sometimes local vehicle inventory can feel limited. That is why so many drivers from Superior, WI, choose to head south on I-35 to Morrie’s Forest Lake Chevrolet.
We offer a high-volume selection that smaller local dealers simply can’t match. More importantly, we operate with the “Morrie’s Promise”—a philosophy built on commission-free sales, market-based pricing, and a stress-free environment. Your trip down the interstate is rewarded with significant value, a vast selection, and a team dedicated to transparency.
- Twin Cities Selection: Access a massive inventory of trucks and SUVs just a straightforward drive away.
- Commission-Free: Our team is paid to help you find the right car, not to upsell you.
- Wisconsin Friendly: We are experienced in handling out-of-state registration and title work for our Wisconsin neighbors.
Expand your automotive horizons. Browse our inventory online to spot your next vehicle, then enjoy the cruise south to claim it.
We are eager to serve the hardworking community of Superior.

New Chevrolet Inventory for the South Shore
Whether you are hauling timber, towing a boat to Barker’s Island, or facing a Douglas County winter, you need a vehicle engineered for resilience. Morrie’s Forest Lake Chevrolet stocks a comprehensive lineup of new Chevy models ready for the demands of the Northland.
We feature the latest trucks and SUVs equipped with advanced 4WD systems and cold-weather packages. Experience the comfort and capability that only a new Chevrolet can provide.
- Chevy Silverado HD: Heavy-duty power for the toughest jobs in the Twin Ports.
- Chevy Trailblazer: A compact yet rugged SUV perfect for navigating city streets and forest roads alike.
- Chevy Suburban: The ultimate family hauler with room for hockey gear, camping equipment, and the whole crew.
See what you’ve been missing locally. View our current new vehicle inventory online and schedule your test drive today.
Let us match you with a Chevy that fits your lifestyle perfectly.

Quality Used Vehicles for Superior Drivers
Explore a deep inventory of inspected, reliable pre-owned cars, trucks, and SUVs worth the drive.
Used Trucks
Dependable pickups like the Silverado and Colorado, built to handle Wisconsin winters.
Used SUVs
Versatile SUVs from various makes, designed to keep you safe on icy roads.
Budget Vehicles
Solid transportation options priced under $15k, ideal for first-time buyers.
All Makes & Models
We trade for everything, giving you a diverse selection of brands to choose from.
Value Your Trade
Get a reliable estimate for your current vehicle from the comfort of your home.
Effortless Financing for Wisconsin Buyers
Purchasing a vehicle across state lines should not be complicated. At Morrie’s Forest Lake Chevrolet, our finance team is well-versed in assisting Superior residents with the necessary paperwork, taxes, and title transfers. We strive to make the process seamless.
Maximize your time by handling the preliminaries online. We offer a secure pre-approval application and a transparent trade-in valuation tool, so when you arrive from Superior, you can focus on the excitement of your new truck or SUV.
- Cross-Border Expertise: We handle the registration details for our Wisconsin customers.
- Online Pre-Approval: Secure your financing terms before you leave the house.
- Fair Trade Values: We offer data-driven, competitive appraisals for your trade-in.
Start your journey today! Value your trade with our online tool or submit your secure finance application.
We make buying easy, no matter which side of the bridge you live on.

Trusted Chevrolet Service Near Superior, WI
While we know it is a drive for an oil change, for major repairs or when you are visiting the Twin Cities metro, Morrie’s Forest Lake Chevrolet is your trusted service partner. Our GM-Certified technicians have the training and tools to handle complex diagnostics and repairs that local generalist shops might miss.
We use genuine OEM parts to ensure your vehicle remains reliable for those long stretches of highway. Plus, our efficient scheduling means we can get you back on the road to Superior as quickly as possible.
- Factory-Trained Pros: Experts who understand the engineering of your specific Chevy model.
- Genuine OEM Parts: Ensuring longevity and performance with every repair.
- Convenient Scheduling: Book online to coordinate service with your trip to the area.
Keep your vehicle running strong. Schedule your service appointment with Morrie’s Forest Lake Chevrolet today.
We are here to provide exceptional care for your automotive investment.

Serving Superior and Northwest Wisconsin
Morrie’s Forest Lake Chevrolet is proud to serve drivers from the Twin Ports and throughout the I-35 corridor.
- Duluth
- Cloquet
- Proctor
- Solon Springs
- Poplar
- Lake Nebagamon
- Gordon
- Minong
- Spooner
- Forest Lake
We are dedicated to providing a welcoming, high-value experience to every guest, regardless of the distance traveled.
Frequently Asked Questions
Q: Do you handle Wisconsin vehicle registration?
Q: How long is the drive from Superior?
Q: Can I negotiate the price?
Q: What if I have a trade-in with a Wisconsin title?
Q: Is financing available for out-of-state buyers?
Have more questions? Contact our team today via phone or chat.
We are here to help you drive home happy.
Make the Drive South Today!
Don’t settle for limited local options in the Twin Ports. For Superior drivers, Morrie’s Forest Lake Chevrolet offers the inventory depth, transparent pricing, and customer care you deserve. A short trip down the highway can save you money and stress.
Our team is ready to help you find the perfect Silverado, Tahoe, or pre-owned vehicle. We will have everything ready for your arrival.
Experience the difference of a dealership that truly values your business.
Quick Links for Superior Customers
Find exactly what you need to plan your visit.